3 THINGS TO CONSIDER BEFORE STARTING AN ICT TRAINING BUSINESS

 before listing down the 3 things i would like to say that any kind of training business pays and yes they pays well
why?you have less overhead cost to deal with and nepa i still like to use that name or power as your main source of contention
but i most say from the little road side training center in badagry to ladies/gents making the cool cash in mushin to the bigger information technology training firms like Firstlogic, NIIT, karox and co this once having a turnover of 2-10 million monthly;i must say ict training business is still paying.
now, back to the 3 import things to consider before burning your fingers with what seem to be a splendid idea;consider the
LOCATION;yes you guessed right all businesses should be in the right location.location is important that's why i have to bring it here..one thing you think you know that you don't know is that ict training services don't sell like other trainings eg school and seminar. ;you can locate it where you have a good population of people and still end up paying your rentage through you nostrils and struggle to power your center.it not advisable to locate a trianing center in an industrial area where you may have high population and still get lower patronage .the reason bieng that most of this people around you are super busy,enhancing their career is the last thing on their mind and even if they need your services they know how to get to you.locating your training center in a place like ijora in lagos, kurmin mashi in kaduna or mokola in ibadan will do you no good;this places are well populated but with people that more interested in personer business than any form of training;so were do locate my firm/center?
Developed moderately busy business areas
Developed super busy residential areas
these are the areas i see that will be good for most ict training centers

THE FOCUS MARKET AND MARKETING                                                                                                             
 yes you have written down your plans,you want to sell your services to any body you can get to,you are very sure these people need your products,but wait a minute you don't have a focus market what i will call a start up point in the market,applying the 80/20 rule now you get me
in selling  a service such as information technology training you will need to have a focus market to start from; work on that market so as to stay even till you break even
so you have to study your  market;are you focusing on lecturers,will you just go on the street and distribute your fliers to any body at sight or
do you intend  selling to market women,do you intend selling microsoft office to secondary school students and may be corpers or you intend hitting it big by partnering with a tertiary institution to get that #17 million a year contract,it all up to you
as regards marketing
the biggest mistake you will  make is to employ inexperience marketers,you will need experience marketers that will be consistence day in day out with some level of resiliency because your competitors don;t want you to grow.these is were you have to be strong

THE COURSES ;everybody knows ccna,oracle,java and the rest of them so you have to separate your self from the pack with some uncommon courses your firm will push into the ict training market that are also sellable in your locality,these alone set your center or firm apart from the rest of the bunch.

other things you may want to consider includes

instructors

training materials 

customer service personel and more 

i will leave you here if you have read to these point and dont forget to slide in a comment below.thanks